Veganzza
Authentic Italian, Plant-Based Innovation.
About
Veganzza
Veganzza is a London-based vegan Italian restaurant born from a gap in the market. In a city where vegan options are often either prohibitively expensive or lacking in authentic texture and flavor.
Veganzza offers a third way: high-quality, traditional Italian cuisine that is both plant-based and budget-friendly.
A difficult
balancing act
The visual identity needed to communicate the warmth of traditional Italian heritage while signaling modern, plant-based innovation.
Most importantly, the branding had to look premium enough to suggest great taste and texture, but accessible enough to reflect its affordable price point.
Anchored in
Italian roots
I developed a visual system that anchors itself in Italian roots while leaning into a clean, modern aesthetic.
The basil leaf.
The logo features a basil leaf — a universal symbol of Italian cuisine, signaling freshness and authentic seasoning.
A palette that speaks to the senses.
Green represents plant-based commitment. Red evokes the passion of Italian flavor. Cream provides warmth, reminiscent of fresh pasta and dough.
Clean. Forward-thinking. Approachable.
A modern sans-serif typeface represents the "innovation" side of the brand — forward-thinking and approachable, while still feeling refined.
"True flavor. Really vegan."
A punchy, honest statement that addresses the consumer's primary concern: does it actually taste good?
Meet
Veganzza
From concept
to reality
Every stage of the rebrand was guided by research, empathy, and a deep understanding of the wellness consumer's journey. Here's a glimpse behind the curtain.
Discovery & Research
Deep-diving into the brand's DNA, audience insights, and competitive landscape to uncover strategic opportunities.
Design & Development
Translating strategy into visual language — crafting the identity system, colour story, and type hierarchy.
Final Delivery
A comprehensive brand book, digital assets, and guidelines that empower the team to scale with consistency.